Introduction to Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Understanding Digital Marketing
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.
SEM / Adwords Marketing
Search engine optimisation (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products.
Blogging, along with other forms of content distribution has moved into the mainstream. The lines between blogging and traditional media have blurred. Establish a blog on your company website to help project personal and corporate messaging.
Social media has become a significant source of interaction between consumers and their favourite brand. Use this medium to have a conversation with your customers.
Use web analytics, like Google Analytics, to measure your digital marketing effectiveness and record online customer behaviour.